GTM Made Simple

676. CMO to CEO: How Marketing Leaders can Make the Ultimate Transition


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Feeling replaceable is tough.

Unless you’re moving up.

That’s what Katie Bullard, president of DiscoverOrg, did. Throughout her career, she has been shrewd enough to actually hire her replacements so she can move on to bigger roles. That’s pretty boss.

In this episode - kicking off a new series of #TakeoverTuesday - we cover transitioning up, the definition of a high-performing marketing team, and more.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

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GTM Made SimpleBy Sangram Vajre

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