#677 WP-Tonic This Week in WordPress & SaaS With Guest Lesley Sim

Building An Audience From Zero To a Successful Plugin Launch

The Shows Hosts Jonathan Denwood & Andrew Palmer

More About Lesley Sim

Lesley Sim has been a government employee, an ad agency suit, and a freediving instructor... and then she found WordPress. She built sites on WordPress as part of her digital marketing agency and moved on to building plugins last year. Now, she focuses on Newsletter Glue, a plugin that connects your email service provider to WordPress and turns the block editor into a newsletter builder so you can build and send newsletters directly from WordPress.

https://newsletterglue.com/

https://lesley.pizza/

https://www.linkedin.com/in/lesleysim/

Main Questions of the Interview

#1 - Can you give the audience some background information connected to yourself and what lead you to lunch Newsletterglue?

#2 - The building and the sending out emails is a large but very competitive market, what was your process connected to deciding to build a plugin in this particular sector?

#3 - What have been some of the major lessons you have learned in the process of getting the Newsletterglue launch and what things would you do differently?

#4 - Where would you like Newsletterglue to be in a year's time?

#5 - You are based in Singapore by your LinkedIn profile so what are the WordPress and SaaS startup communities like in Singapore?