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678. Category Creation: How to Build a Movement
Select the best approach to entering the marketplace:
A) Category creation
B) Building a better mousetrap
The answer? Both.
We sat down to discuss market strategies with one of HubSpot’s co-founders and current CEO of Lola.com, Mike Volpe.
Mike has been involved in both ends of the spectrum: category creation and building a better tool to serve an existing category. He gives FMF co-host John Rougeux the lowdown in the first of four #TakeoverTuesday episodes focused on category creation.
*More about John Rougeux*
John is the founder of Flag & Frontier, a marketing consultancy that helps B2B startups stand out in crowded markets.
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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.
Here's the one-click invite: https://evt.mx/mSGV4Ka8
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By Sangram Vajre
4.9
164164 ratings
Select the best approach to entering the marketplace:
A) Category creation
B) Building a better mousetrap
The answer? Both.
We sat down to discuss market strategies with one of HubSpot’s co-founders and current CEO of Lola.com, Mike Volpe.
Mike has been involved in both ends of the spectrum: category creation and building a better tool to serve an existing category. He gives FMF co-host John Rougeux the lowdown in the first of four #TakeoverTuesday episodes focused on category creation.
*More about John Rougeux*
John is the founder of Flag & Frontier, a marketing consultancy that helps B2B startups stand out in crowded markets.
-----------
Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.
Here's the one-click invite: https://evt.mx/mSGV4Ka8