"Weapons of influence" - that's what everyones is armed with in today's world. Reciprocation, commitment and consistency, social proof, liking, authority, and scarcity - these 6 principles are foundational pillars to help you not only become a skilled persuader, but also to defend yourself against similar people. All this and more, in this episode - a review of the book, "Influence", by Dr. Robert B. Cialdini.

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The 31.5 Guy