The Jason Levin Show

#68: Ellen Fishbein — Selling Books About Memes


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Ellen Fishbein is the co-founder of Altamira Studio, a modern day book publisher specializing in short books.

(00:40) Why people still buy books
(03:40) How Amazon kept rejecting my book
(07:51) Memes as a legit marketing strategy
(09:11) "You're an investigative journalist on crack"
(10:42) My book marketing strategy
(18:52) Do you actually need a personal brand?
(23:09) Trying to buy memes.com
(26:40) Can AI make funny memes?
(29:07) AI for writing: good or bad?
(30:41) Using AI to turn book ideas into reality
(36:47) We're living in an Ayn Rand novel
(44:05) Memes' grip on American politics


Jason Levin⁠⁠⁠ is a viral marketer and Head of Growth at Product Hunt. Read Jason's ⁠weekly advice column on organic social media growth for startups⁠.

Follow Jason on ⁠Twitter⁠.

Follow Ellen on Twitter

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Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.


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The Jason Levin ShowBy Jason Levin