Craving stories is what it means to be human. 

It’s why you keep clicking “yes” every time your streaming service hits you with the “are you still watching?” question.

And it’s why storytelling is so vital in your sales process.

In this episode of the B2B sales show, Troy Barter, Director of Sales Development here at PandaDoc, explains why knowing everything about your product won’t matter if you can’t tell a good story — and how to nail the story you tell. 

Troy goes over:

• Why storytelling is what separates a salesperson from a product specialist
• Why great stories fuel impulse in the prospect
• How narratives create a better sense of urgency than deadlines

This series is co-hosted by Patrick Downs at PandaDoc.

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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.