The Revenue Cafe

#68 - How to Turn Your Sales Team Into a Data-Generating Team (Part 2) - with Nicholas Ghitti


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Today we feature Nicholas Ghitti, the CRO of Trace Finance. He runs down the process of turning your sales team into a data-gathering team. This starts with their mindset and then the necessary training for them to understand the data.

Also, know that 90% of the time you do not even need third-party research and that all the data you need is available in-house. Learn more about intelligence-gathering and empowering reps to be specialists on this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.

HIGHLIGHT QUOTES

The data within your sales team is immense - Nicholas: "Don't underestimate how much your sales team actually knows about your industry and how much information, how much data, they have access to on a daily basis. And most of all, make sure you have the right processes and platforms in place to make the most out of that data."

You can find out more about Nicholas in the link below: 

  • LinkedIn: https://www.linkedin.com/in/nicholasghitti/
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The Revenue CafeBy Gary Amaral

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