The mattress-in-a-box industry has caused giant disruption to the traditional in-store retail mattress industry. Yet how is traditional retail fighting back? It's relying mostly on a message of "Our prices are cheaper!" Sadly, what the traditional retail mattress industry is blind to, is that price has little to do with why people are swerving to buy mattresses online. Hint: It has everything to do with the EXPERIENCE is better. Listen to my full view in today's podcast. It has a lesson for everyone in retail today