You know how we'd look at our to-do list and immediately sigh?

I think this is the big Catch-22 for anyone looking to do work with quality and meaning.

It's just tough. The best intentions don't always get us there.

So what should we do?

Today, we're talking with David Farrell, who founded End Grain Design 20+ years ago, on the decision-making process behind choosing what exactly is important. Plus:

1) How his materials got selected by Stella McCartney, a world-renowned designer and daughter of legendary Beatles' Paul McCartney.

2) How he attracts top-paying clients and what he looks for before he even starts anything, and the mistake most people didn't realize they're making. And,

3) What it was like to wake up before 5AM as a kid growing up on a farm and the unexpected lesson it taught him.

4) And much, much more.

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