the unicorn business podcast

68: pre-judging your clients


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pre-judging: we all do it.

no really- we are wired to form assumptions about people to keep us safe.

our brains will automatically categorize potential clients into people who will buy and people who probably won't.

BUT... as usual, our brains aren't always correct.

you could be missing out on tons of sales if you're not catching and re-directing your pre-judgements.

today we FIXXX THAT FOREVER.

listen on to maximize YOUR sales and service!


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the unicorn business podcastBy Safina Duke

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