The COVID epidemic has given many people a new urgency to live a purpose-driven life. Those who once had an “I’ll do it one of these days” mindset have had to confront the possibility that they have less time to realize their purposes than they’d thought.

For Ron Karr, salesperson, consultant, and former president of the National Speakers Association, the epidemic provided the opportunity to write The Velocity Mindset: How Leaders Eliminate Resistance, Gain Buy-In, and Achieve Better Results—Faster. This book addresses both the need to live a purpose-driven life and the obstacles to realizing our purposes.

Ron, who also faced a serious health crisis in the midst of planning the steps to fulfill a personal goal, turned this setback into the opportunity to refine his message, a message that he directs to not only business leaders but any individual who wants to fulfill a dream.

The book details how resistance can keep us from that fulfillment. Resistance is based on the stories we tell ourselves about how we can’t achieve what we want. Ron emphasizes that these stories originate within us. This means that we have the power to change them, and the book provides advice about how to do this.

Ron and I also discuss what a post-COVID workplace might look like, an issue with which many business leaders are struggling. Ron brings his expertise and insight to this subject. Don’t miss this provocative and challenging show of Writing to Get Business Podcast:

• What is the velocity mindset?

• How does being purpose-driven differ from being task-driven?

• How does purpose determine process?

• In what ways do the stories we tell ourselves determine our outcomes in life?

• Why is it critical not to set purposes based on past expectations?

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