<a href="https://www.linkedin.com/in/tracylynnhansen/">Tracy Hansen</a> and Kerry Guard talk about the importance of CMOs working with their executive teams in bringing them along with the importance of marketing. It’s not a world where if you build they will come and it’s up to the CMO to help the executive leadership team make space for marketing in an effort to impact everyone’s goals - especially the businesses bottom line.
Resources:
<ul>
 <li><a href="https://www.chiefoutsiders.com/">Chief Outsiders</a></li>
 <li><a href="https://open.spotify.com/playlist/0skDEXsl9lkejfJ3Pprc7G?si=45de5c4402a54f76" target="_blank">Spotify Playlist</a></li>
</ul>

Tracy Hansen and Kerry Guard talk about the importance of CMOs working with their executive teams in bringing them along with the importance of marketing. It’s not a world where if you build they will come and it’s up to the CMO to help the executive leadership team make space for marketing in an effort to impact everyone’s goals - especially the businesses bottom line. Resources: Chief Outsiders Spotify Playlist

<a href="https://www.linkedin.com/in/tracylynnhansen/" rel="noopener noreferrer">Tracy Hansen</a> and Kerry Guard talk about the importance of CMOs working with their executive teams in bringing them along with the importance of marketing. It’s not a world where if you build they will come and it’s up to the CMO to help the executive leadership team make space for marketing in an effort to impact everyone’s goals - especially the businesses bottom line.
Resources:
<ul>
 <li><a href="https://www.chiefoutsiders.com/" rel="noopener noreferrer">Chief Outsiders</a></li>
 <li><a href="https://open.spotify.com/playlist/0skDEXsl9lkejfJ3Pprc7G?si=45de5c4402a54f76" rel="noopener noreferrer">Spotify Playlist</a></li>
</ul>

#68: Tracy Hansen - Your Seat At Executive Table

This podcast helps Marketing Leaders who work at Tech Companies get their brands found via transparent, measurable digital marketing. Tech Marketing leaders join our host Kerry Guard to discuss what challenges they're currently facing and the creative solutions they've found to solve them.

It's presented by MKG Marketing - a digital advertising agency of experts who specialize in SEO, Digital Advertising, and Analytics. 

Be sure to subscribe so you catch every episode as soon as it drops each week.

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Marketing

This podcast helps Marketing Leaders who work at Tech Companies get their brands found via transparent, measurable digital marketing. Tech Marketing leaders join our host Kerry Guard to discuss what challenges they're currently facing and the creative solutions they've found to solve them. It's presented by MKG Marketing - a digital advertising agency of experts who specialize in SEO, Digital Advertising, and Analytics. Be sure to subscribe so you catch every episode as soon as it drops each week.

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#68: Tracy Hansen - Your Seat At Executive Table

#68: Tracy Hansen - Your Seat At Executive Table