Scott White is bringing Ben Hogan Golf back from the dead. The company filed for bankruptcy in early 2017, shortly after Scott was brought on the team.  Since then, Ben Hogan Golf has taken a risk and is building a new model that they hope will lead Ben Hogan Golf into a powerful position in the golf industry. By implementing a risky, factory direct model, which Scott breaks down in this podcast, Ben Hogan Golf is becoming the first golf company to take out the middle men of big box stores.  In this episode, Scott talks about:

• What other companies he looks to for inspiration
• How he sees opportunity in places where others don't
• His career trajectory in the golf industry
• What he's most excited about with Ben Hogan Golf
• The opportunity that lies with millennial golfers
• His opinion on rolling the golf ball back

Enjoy!