I met Sokkha Va in 2018 when she was just starting her permanent makeup business in Boston, and I had the pleasure of helping her with marketing while watching her grow from a new artist to a PMU trainer!  She now has multiple employees and is a highly-rated permanent makeup trainer! She joins me on this episode to reveal EVERYTHING she wishes she had known about business and marketing when she started.  You're going to learn her best tips for growing and scaling your beauty business! We even talked about multiple things that have never been discussed on this podcast before!  To learn more about how we can help your business, go to https://pmumarketer.com/.