Own Your Era

68. What You Need to Build a Brand


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What is a brand, really about? 

In today's episode, let's unpack what you really need to build your brand. You'll be surprised to find it's not about a website, professional photos, or a fancy logo.

I’ll share how I accidentally created a solid brand in a network marketing company which has helped me develop The 4 C's of Branding:

  • Clarity

    • In your message

    • In your brand story

    • In who you serve

    • In what you offer

  • Content

    • Creating content effortlessly that speaks directly to one person

  • Connection

    • Doing research

    • Connecting with your ideal client

  • Consistency

    • Once you have the first 3 C's in place; consistency will come naturally

Sign up for The Brand Accelerator Masterclass, my 5 pillars to help you build your brand and turn your idea into income.

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Own Your EraBy Yolanda Russell

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