Zina Verduzco joins The Truth in This Art to explore how AI and digital innovation are transforming community and entrepreneurship for small businesses in Baltimore and beyond.

With deep expertise across marketing, branding, and emerging technologies, Verduzco shares her journey from museum work to leading-edge digital marketing and AI development. She offers practical insights into helping local businesses adapt to the evolving online landscape—emphasizing the power of authenticity, strategic storytelling, and creative use of digital tools.

Verduzco discusses the challenges and opportunities facing small business entrepreneurs today, from building a strong digital presence to navigating rapid changes in technology. For Verduzco, embracing the future means empowering communities, diversifying revenue, and using digital platforms to connect, uplift, and inspire.

Topics Covered:

• Strategies for building authentic digital communities in Baltimore
• The role of storytelling and branding in small business success
• The impact of AI and innovation on small business entrepreneurship
• Lessons learned from supporting creative and cultural enterprises

Host: Rob Lee
Music: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.
Production:

• Produced by Rob Lee & Daniel Alexis
• Edited by Daniel Alexis
• Show Notes courtesy of Rob Lee and Transistor

Photos:

• Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.
• Guest photos courtesy of the guest, unless otherwise noted.

Support the podcast

• The Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.org
• The Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.social
• The Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=en
• The Truth In This Art Podcast Website: https://www.thetruthinthisart.com/
• The Truth In This Art Podcast Shop: Merch from Redbubble