When we jumped off the cliff and purchased Ray's Sports Collection, I didn't want to take the leap without knowing that we'd have enough margin to be generous. Yes, it's a business—but surprising and delighting customers by giving away the unexpected is our core value. So in this episode, I'm sharing some amazing stories of what generosity has led to in this venture, along with why I chose this over Zoom meetings during the pandemic. I'd be honored if you listened.