Larry Feng, Owner of Icfrom, speaks with Matthieu David about WeChat as a platform for B2B sales in China. In this episode, Larry talks about electronics components and Icfrom’s target customers. He also mentions about how WeChat acts as a right platform for Icfrom for selling products internationally.

Highlights of this episode:

00:59 What’s the size of the business

4:05 Who are the clients

5:18 How does the company get its clients

10:40 How does the company target clients

18:22 The price is not sensitive in the R&D stage

19:12 How did Larry realize WeChat can be a good platform

26:27 The specific case of clients

29:31 The successful example of the demand side

31:43 What books inspire Larry the most

32:48 What kind of source does Larry have to learn about WeChat in China

35:03 What productivity tools does Larry use

36:57 Is WeChat a waste of time

More about Icfrom: http://www.icfrom.com/

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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

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