From knocking on doors selling everything from electricity to education, to learning the ropes at $1M + p/month direct response businesses Jos Aguiar has had anything but an ordinary career path...   Along with plenty of life and business lessons along the way. One thing has remained constant, his fascination with how people think and what gets them to take action.   It's this fascination which has led him down the path of direct response marketing and branding and continues to spur his curiosity always asking questions to gain further clarity around these motivations, Which he then uses on his own marketing campaigns and those of his clients.