Stories are the most powerful marketing tool we have for sharing ideas and experiences. In this episode, Dan shares the content from a presentation he's giving at the Exercise and Sports Science Australia National Conference in Hobart. He'll teach you how to craft and share stories to benefit your business, your career and the impact you have on the world.

5 things you’ll learn:

• Why stories outperform facts in driving behaviour change and building trust with potential clients.
• The evolutionary reason storytelling is hardwired into human communication—and why it still works.
• A five-act storytelling formula used by top-grossing films and how it applies to fitness business marketing.
• Why your clients should be the heroes of your content, not you or your business.
• Practical ways to tell stories across social media, Google reviews, video, memes, and more.

If you enjoyed this, you’ll also enjoy the following, they’re some of my most popular articles and podcasts on topics similar to this one:

• 45: A gym advertising guide for every budget
• 44: How to get more clients using marketing psychology