In this episode of Zero Down Podcast's non member series, ZDP Shots, Devika, Bhadra, and Diya spill the tea (from the Stanley Cup) about why we feel the urge to buy things that we do not necessarily need. From engineered scarcity, sunk cost fallacy, to herd mentality and other concepts, join them as they explore different behavioural economics theories manipulating consumer demand - and why it works so well. Are we really choosing what we buy, or are brands choosing for us?