GTM Made Simple

683. The Physical Therapist Who Built a $100M SaaS Company


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Inspiration can hit us anywhere.

Most times, it’s not when we’re forcing it. It tends to reveal itself in the most mundane of activities.

But, when it shows up, it’s a beautiful thing.

This is what happened to the president and co-founder at WebPT, Heidi Jannenga. As a physical therapist, she saw the need for a more sophisticated method of documenting patient visits. Pen and paper was the protocol.

In this #TakeoverTuesday episode, Heidi fills in FMF co-host John Rougeux on her story through category creation, gaining 40% of the market share, and more.

John Rougeux is the founder of Flag & Frontier, a marketing consultancy that helps B2B startups stand out in crowded markets.

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GTM Made SimpleBy Sangram Vajre

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