We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing? 
On Episode 685 of <a href="http://christophtrappe.com/podcast" target="_blank" rel="noopener noreferer">"The Business Storytelling Podcast," </a>I'm joined by <a href="https://www.linkedin.com/in/erikdavidlarson/">Erik Larson</a>, of <a href="https://www.linkedin.com/company/cloverpop/" target="_self">Cloverpop</a>, author of the HBR decision-making checklist, to discuss that topic.
 
Learn more about Cloverpop: <a href="http://cloverpop.com" target="_blank" rel="noopener noreferer">http://cloverpop.com</a>

We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing? On Episode 685 of "The Business Storytelling Podcast," I'm joined by Erik Larson, of Cloverpop, author of the HBR decision-making checklist, to discuss that topic. Learn more about Cloverpop: http://cloverpop.com

We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing? 
On Episode 685 of <a href="http://christophtrappe.com/podcast" rel="noopener noreferrer">"The Business Storytelling Podcast," </a>I'm joined by <a href="https://www.linkedin.com/in/erikdavidlarson/" rel="noopener noreferrer">Erik Larson</a>, of <a href="https://www.linkedin.com/company/cloverpop/" rel="noopener noreferrer">Cloverpop</a>, author of the HBR decision-making checklist, to discuss that topic.
 
Learn more about Cloverpop: <a href="http://cloverpop.com" rel="noopener noreferrer">http://cloverpop.com</a>

685: Decision-making in marketing - do you remember last year's decision?

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. 

Guests have included:
Joe Pulizzi
Michael Brenner 
Kristina Podnar 
Scott Brinker
Seth Godin
Barry Schwartz
... and more. 
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Business

Marketing

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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685: Decision-making in marketing - do you remember last year's decision?

685: Decision-making in marketing - do you remember last year's decision?