Or else they won't read your content. But how? Todd Rogers, author of "Writing for Busy Readers: Communicate More Effectively in the Real World" joins me on Episode 689 of "The Business Storytelling Podcast" to discuss just that.

Join us and grab a copy of his book here: https://amzn.to/4d47wCy

Use this AI tool to improve your writing: http://writingforbusyreaders.com/ai/