Anna Ratala went from running major tech events in Singapore to building Zvook, a venture-backed podcast advertising platform that she ultimately had to shut down after 4+ years. In this deeply honest conversation, she shares the emotional journey of letting go, rebuilding her identity beyond "founder," and finding her next chapter at a former competitor.

What You'll Learn:

• How to recognize when it's time to shut down your startup
• Challenges of transitioning from founder to employee
• How to use authentic storytelling as a marketing channel
• The reality of fundraising struggles and investor conversations
• Why failure is more accepted in America than other countries

⏰ KEY TIMESTAMPS:

02:30 - From Finland to Singapore: Running Slush Singapore

12:00 - Content Strategy: Using Founder Stories as Marketing

15:30 - The Complexity of Scaling Host-Read Advertising

18:45 - Running Out of Money: The Final Year Struggles

24:15 - The Hard Decision: Shutting Down After 4+ Years

30:45 - Identity Crisis: Who Am I Without Being a Founder?

36:20 - Joining Red Circle: Working for a Former Competitor

39:15 - Leaving Ego at the Door: Transitioning to Employee

42:30 - Current Role: Marketing Director at Red Circle

49:30 - Optimistic Outlook: Seeing Opportunities, Not Obstacles

Connect with Anna:

• LinkedIn: https://www.linkedin.com/in/annaratala/
• Company: https://redcircle.com/

Anna's story is a reminder that entrepreneurship isn't just about the successes - it's about resilience, learning from failure, and finding new ways to contribute to the industries you're passionate about.

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