In this episode of Referrals Done Right, Scott sits down with Josh Thomas, co-founder of Anabots AI and host of two podcasts, to uncover a game-changing strategy for generating leads and building relationships through targeted podcasting. Josh shares how his unique conversational funnel system turns 12-minute interviews into meaningful connections and revenue-generating opportunities.

What You’ll Learn in This Episode:

• The Power of Conversational Funnels: How to leverage short, targeted podcast interviews to build relationships with ideal clients or referral partners.
• Why Relationships Matter More Than Reach: Why focusing on the relationship with your guest is far more impactful than chasing listeners or downloads.
• Turning a Podcast into a Revenue Machine: How to structure your podcast to transition naturally from storytelling to genuine business opportunities.
• Practical Steps to Start Your Own Funnel Podcast: Tips for creating a system that saves time, builds authority, and delivers measurable results.
• Scaling Your Efforts with Intentionality: Why this method is more efficient, cost-effective, and scalable compared to traditional lead generation tactics.

Join Scott and Josh for a deep dive into creating meaningful, value-driven connections through podcasting, and learn how you can transform your conversations into lasting partnerships and exponential business growth.

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Episode Markers:
(0:00) - Intro to Josh Thomas
(1:15) - Conventional & Unconventional Leads
(2:25) - Streamlined Conversation
(3:35) - Jump & Figure It Out
(5:45) - Intentional About Creating Opportunities
(6:30) - Laser Focusing on What's Relevant & PINO Concept
(10:30) - Become Your Own Sponsor
(12:50) - Can I Pick Your Brain?
(14:30) - Insurance Agent Examples
(16:15) - Legendary Mortgage Brokers
(18:00) - Just Show Up, Talk & Close
(18:30) - Anchor Offer
(20:25) - Investing in Referral Partners & Follow Up Opportunities
(21:10) - Love Living Local 315
(22:30) - Logistics & Extra Touches
(24:00) - How Josh Can Help
(27:00) - Custom Plan From Josh
(30:50) - Multipurpose Podcasts


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Scott Grates' Links:
Referrals Done Right Book Pre Sales - https://www.referralsdonerightbook.com
Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332
Insurance Agency Optimization - https://www.agencyoptimization.com
Scott Grates Website - https://www.scottgrates.com
Love Living Local  - https://www.instagram.com/lovelivinglocal315
Scott's FB - https://www.facebook.com/scott.grates.1
Instagram - https://www.instagram.com/scottgrates

Josh's Links:
Conversations Funnels - https://conversationalfunnels.com
Anabots - https://anabots.ai
Linkedin - https://www.linkedin.com/in/jtliterally
Facebook - https://www.facebook.com/jtliterally
Instagram - https://www.instagram.com/jtliterally
The Do Zone - https://podcasts.apple.com/us/podcast/the-do-zone-business-growth-and-productivity/id1607168144
Basic Business AI - https://podcasts.apple.com/us/podcast/basic-business-ai/id1759009825

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The Referrals Done Right Podcast is sharing the secrets to creating infinite opportunities to grow your small business. Hosted by Scott Grates.