CEOs and reps alike get it wrong all the time.

In their pitches. In their content. In their cold calls.

They start potentially meaningful conversations off with “I” statements instead of “you” questions.

In this episode of The B2B Sales Show, co-host Logan Lyles catches up with Josh Roth, VP of sales development at Presidio Strategic Communications.

Josh and Logan discuss:

• The best ways to engage a potential customer through messaging
• How to conduct the most effective cold call
• Why assumptions can sometimes work in sales negotiating

This series is co-hosted by Logan Lyles at Sweet Fish Media.

You can find this interview, and many more, by subscribing to the B2B Sales Show on Apple Podcasts, on our website, or on Spotify.