EPISODE PREVIEW: Margo Aaron is the best friend we all need. She tells us we’re enough, and we’re going to be okay. Then she smacks us upside the head with some straight talk: get off our as**s and put in the work.

The twist is that Margo isn’t a motivational speaker or a SoulCycle instructor: she’s a research psychologist and marketer extraordinaire. Her assurances and tough love aren’t about feeling better about ourselves, they’re about making significant changes in our businesses.

On today’s episode, Margo and I tackle a rather large issue that we chip away at each week on Channel Mastery: the paradigm shift in business operations.