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"Always be marketing. No two ways around that. You either sell or you're being sold. So which one do you want?" says Horace Robinson, a tenacious investor whose journey proves that real estate gold can be hiding in your own backyard. On this episode of The Art & Science of Real Estate Negotiation, Horace Robinson joins host Tom Zeeb to share how he turned simple neighborhood walks into an $88,000 payday, smashed through mindset barriers, and built steady cash flow—often within a mile of home.

From learning to say “next” on bad deals without regret, to navigating the loneliness of entrepreneurship, and leveraging negotiation tactics that win even with tough agents, Horace Robinson holds nothing back. Whether you’re worried it’s too late to start, second-guessing your readiness, or looking for inspiration to finally take action, tune in to discover how consistency, relentlessness, and self-trust can unlock the freedom you’ve always wanted.

5 Key Takeaways

1. Stop overcomplicating deal-finding—search your own neighborhood first. Deals aren’t hiding far away; walk for dollars and uncover hidden gems right where you live.
2. Consistency beats luck. Show up, market relentlessly, and put in the daily reps—good deals and big paydays follow steady action, not hope.
3. When negotiating, keep your cool. Never get upset or take rejection personally; agreeing and moving on preserves your power and gets you to the next opportunity faster.
4. Don’t wait for market conditions or permission—decide to act now. Mindset and self-commitment are the biggest drivers of results in real estate and in life.
5. Build your business around your lifestyle goals. Use freedom as your north star; focus on deals that serve your vision so you truly enjoy the rewards of investing.

Memorable Quotes"Slowing down has sped you up. In your own neighborhood, you already have an idea of the prices, so anything out of the ordinary, it's a lot faster for you to find it.""It's a mindset. You have to have a mindset change to say, enough is enough. I can't keep on this track, because is it insanity to keep doing the same thing and expect a different result?""Freedom. The opportunity to go where I want to be, not because I am stuck doing something else which may pay me, but that's my goal—freedom."

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The Deal Flow Maximizer™: https://tomzeeb.com/dealflow

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Deal Machine: https://www.dealmachine.com/

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