Like everything else in life, when it comes to buying life insurance, there are optimal ways to evaluate your choices and suboptimal ways.

In this episode, we address the fact that to optimally buy life insurance; we must understand that life insurance fits inside a bigger financial picture. It's not always about paying the "cheapest" premiums.

With several newer companies marketing the benefits of "cheap" term life insurance with minimal underwriting, reinforcing the knowledge that we need more than just a hammer in our toolbox is more important than ever.

----

Episode Highlights:

0:00 Intro

1:38 No shame! It's good to have life insurance

2:03 Sales systems

6:19 Reminds me of the dotcom boom

7:46 Cost vs. Price

9:26 Commodity-based selling and Economic time preference

15:24 To a client: "Do you want to be strategic or not?"

16:41 A peaceful existence

19:22 Your financial plan can't stop just because you turned 65

21:07 Finding a good life insurance agent

23:44 Commoditization of life insurance by way of policy design

29:26 Integrity of Agents and Companies

Wrap Up