In this episode, Diane Gardner shares an incredibly important lesson that applies to all entrepreneurs and employees. In business, you have to aim for a specific group of people. The more specific, the better. If you don't aim for anything, you likely won't hit anything.

Diane Gardner is a Certified Tax Coach and best-selling author whose proactive planning approach helps clients dodge the tax bullet. Her tax coaching sessions have resulted in a combined savings of over $1,158,000 to date — hard-earned profits small business owners would have given to the government by overpaying taxes. Diane is the co-author of the best-selling books, Stand Apart and Why Didn’t My CPA Tell Me That? She has also authored six other books including, Stop Overpaying Your Taxes! 11 Ways Entrepreneurs Overpay and How to Stop it Now!