PR professionals love to say, “all attention is good attention.” So if you’re consistently putting out content, you must be getting results from those efforts, right? According to Stacey Harris, not necessarily. On this episode, Stacey joins me for a quickfire Q+A, calling out common marketing myths and sharing the three questions you must answer to create a marketing plan that works for your business.

 

On this episode, Stacey and I discuss:

• The important distinction between marketing and messaging,
• How to set your marketing up as the solution to someone asking to pick your brain,
• The biggest mistake people make when creating content,
• When it’s worth it to invest in paid ads, and
• One action every business can take to have better marketing results.

 

Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.