Maximize Your ROI with Facebook, Google, and User Generated Content

Maximizing your ROI is all about knowing how to use your digital marketing tools. And there are a lot of them! We’re going to keep it simple this week by focusing on Facebook, Google, User Generated Content (UGC).

Well...and a little bit of Tik Tok. 

As the Founder of OXG Media, Jonathan has increased the ROI for a ton of brands, including Hollywood Mirrors, EATs, SKYN.io, and many, many more. Jonathan’s MO is getting a baseline income of $50 - $500k a month for his clients. 

We’re very excited to welcome Jonathan to the Ecom Show. Tune in to hear Jonathan and our podcast host and CEO, Daniel Budai discuss:

✔️ Making a Facebook Ad That Converts

✔️ Collecting UGC

✔️ What Does a High Converting Google Ad Look Like?

✔️ How to Advertise on TikTok

✔️ Jonathan’s Advice for the Rest of the Year

Making a Facebook Ad That Converts 

Jonathan’s advice: “Tell people what they want to hear.”

The first step is conveying clearly how your product will meet their needs. The second step is removing the risk of disappointment. Finally, end your offer with a guarantee. Sounds simple right? It’s all about making your offer as strong as it can be. As Jonathan points out, basic and vague photo or even video ads simply don’t cut it any more. 

Jonathan favors longer story-based copy. If you’re telling a story, you’re selling on emotion. Try not to rely solely on product features alone. No one can quantify a price on emotion or experience, so this is an especially useful tactic for products that are on the more expensive side of things. 

And if you can launch a video ad, do it! Video is a very important part of ecommerce because people want to see the product they’re buying and hear reviews and testimonials for themselves. A video with 6 - 7 customer testimonials is a fantastic way to utilize UGC. Not only do you sell powerful experiences or emotive stories, you provide proof that your product delivers results.  

Jonathan recommends using snippets of several testimonials on your Facebook ads, and putting the complete video with every testimonial in full on your landing page. 

Collecting UGC

So how do you go about collecting customer testimonials? 

Jonathan says to hit that email list! Sort by customer lifetime value, and reach out to your repeat customers for a recorded testimonial. Make sure to provide incentives such as a discount or giveaways to really sweeten the deal. As these are your most loyal customers, they’ll probably be more than happy to provide a testimonial. 

Even better, organize a Zoom call with the customer and company Founder. Not only does this show respect to your best customers, it gives you a lot of video material to work with. 

What Does a High Converting Google Ad Look Like?

You don’t need to reinvent the wheel to create a successful Google Ad. Again it’s all about differentiating yourself from the competition. Make sure to research data and trends, but keep that irresistible offer. 

Jonathan’s best advice is to take full advantage of Display Remarketing. Google’s remarketing feature lets you customize your ad campaigns for people who have previously visited your site but have not yet converted. This is invaluable for building brand familiarity and reminding potential customers of the pain point or need that drove them to your site in the first place. 

How to Advertise on TikTok  

Now we can’t talk about video marketing without mentioning TikTok. Heck, we can’t even talk about the internet generally without talking about TikTok! Jonathan reasons that while the traffic on TikTok is super cheap, not every product is going to be a hit. 

Products that work best on TikTok tend to be direct to consumer (DTC), and very visually appealing. DTC products that tend to do well on Facebook tend to work well on TikTok. If this applies to your brand, head on over there! 

If your product is expensive and difficult to explain, TikTok may not be the platform for you. 

So, What’s Jonathan’s Advice for the Rest of the Year?

Facebook continues to be the best social media platform for driving traffic to your brand, so don’t be afraid to use it.

And, “you better do email!” Email is the best way to analyse customer behaviour and get to that all-important customer lifetime value. Figure out your value ladder, what people will buy, how much they’ll buy, and what your next upsell is. Generate organic traffic as much as you can.  

TL;DR Collect UGC, sell stories and emotions, and know your customer!

Follow Jonathan on LinkedIn and visit OXG Media to find out more about taking your ROI to the next level.

Follow Daniel Budai:

Daniel's LinkedIn 

Daniel's Facebook 

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