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69 MicroConf Growth '22 Takeaways


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We both share our takeaways from Microconf.



00:00 Intro

00:37 Microconf growth '22

07:46 Takeaway #1: Focus instead of niche

13:16 Takeaway #2: Buying is harder than selling

19:35 subpoint: have a buyers guide

27:18 Takeaway #3: It's OK to optimize for experience instead of growth

39:05 Tall poppy syndrome

41:37 Excited for SaaS again

46:20 A nice little Italian restaurant on the internet

50:28 Hot take #1: Google voice style frontend for Twilio

55:20 Hot take #2: Tree map for expenses in QuickBooks

01:02:00 Fixed audio


Timestamps created with https://clips.marketing by @cgenco


🚽 “How to Craft a Story that Sells” by April Dunford: https://www.recap.app/april-dunford

🔍”How to Go-To-Market Across Many Verticals” by Asia Orangio: https://www.recap.app/asia-orangio

🐎”Ending Well: The Complex Psychology of Exiting Your Company” by Sherry Walling: https://www.recap.app/sherry-walling

☑️The 7-Figure To Do List: 29 Tactics To Level-Up Your Business In 60 Minutes or Less by Rob Walling: https://www.recap.app/rob-walling-2022

🚀”Here’s the exact method I used to scale to $100k MRR in 12 months”: https://twitter.com/nathanbarry/status/1512782207508643845

🌳Grand Perspective’s tree map: http://grandperspectiv.sourceforge.net/

🍝 “​​Nice Italian restaurant of the internet”: https://youtu.be/0CDXJ6bMkMY
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Makers.devBy Chris Achard and Christian Genco

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