Today, on Hubstaff’s Agency Advantage Podcast, I’m talking with Simon Thompson of Content Kite who shares how to build a content marketing machine for your agency.

Simon’s spent years working for agencies and big corporations, creating content strategies for major brands like Disney and BMW. He saw the power of content, but realized so few agencies were actually using these strategies to grow their own business that he launched Content Kite to do just that.

In our chat, Simon lays out how he builds lead generating content marketing machines for his agency clients, everything from coming up with topics and how to promote the content to the process for repurposing it.

He doesn’t hold anything back. This is a truly actionable interview.

If your content strategy is lacking, but you don’t think you have the time to change that, then this is the episode for you.