Jean-François Deldon is a Digital and Data Transformation leader at Michelin in France. Jean-François shares how many of his successes are snowballs - starting small, doing an exceptional job, telling the story and then expanding. This has played out both for a Michelin innovation challenge at schools as well as on projects around NLP and data science. Jean-François reveals why starting small on Machine Learning projects is critical and how it can be incredibly impactful.