In this episode of Imran’s Podcast, I sit down with Kevin Bell, a veteran performance marketer who’s helped scale growth for companies like Ethos, Spin, and now Mochi Health. We break down what’s really happening across adtech, martech, and the fast-evolving world of digital growth.

Kevin shares:

• How iOS 14.5 rewired performance marketing—and what winning teams did to adapt

• Why CDPs and first-party data integrations are now essential for scaling

• How Facebook rebuilt its algorithm and what it means for creators and startups

• The rise (and possible fall) of TikTok—and what platforms are next in line

• Hot takes on LinkedIn, Instagram, and why most teams still get creative formats wrong

• What AI-generated video and automation means for the future of ads

Whether you’re a founder, growth lead, or curious about how marketing is actually changing—this is the episode you’ve been waiting for