If there are just minutes or seconds to get a point across, what would you say?

Every day, without us realizing this, there is a hidden selection process that we are unfortunately subjected to. 

When we jump on:

• A 60-minute interview on a podcast to get more visibility
• A job interview we so desperately want to get right
• A work call or client call that makes or breaks your business
• Or even sharing your expertise in 6-minutes in front of new people online

We are taking part in either:

1. Standing out in a meaningful way, OR
2. Becoming just another number that people scroll through and ignore. 

It’s sad that everyday I have to watch skilled and talented people become invisible because this hidden barrier gets in the way. 

So what’s the antidote to this?

There are a few key levers that you might not even realize can change your entire approach. 

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