Some people feel an undeniable tug toward starting their own business—even knowing the statistics aren’t exactly cheering them on. So why do they still leap? In this episode of LIFE’s Inside Track with Ken and Yetta Dekker, we consider what fuels the entrepreneurial spark and how to turn it into a wise investment rather than an expensive gamble. You’ll uncover the four core reasons people pursue business ownership, learn how to build on solid ground instead of idealistic dreams, and understand the importance of starting lean, staying funded, and owning wisely. Whether you’re already running your own show or just dreaming of making the leap, this episode offers grounded wisdom from decades of lived experience.

Tune in on Friday, April 18, 2025 at 9:30 AM on chri.ca or 99.1 FM to find out what it takes to create something lasting that can bless your future and your family’s legacy.