Some people believe knowing your product inside and out is enough to thrive in business. But what if that’s only the starting line? In this episode of LIFE’s Inside Track with Ken and Yetta Dekker, the Dekker Team uncovers why deep relationships—not just deep knowledge—are the true differentiator in both business and real estate. You'll hear real stories from the farmer’s market, their own brokerage journey, and even insights from managing their vacation rental in Mexico. Learn why authentic connection outweighs pure efficiency, and how understanding your clients’ real concerns—like retirement fears or relational trust—can elevate your entire business. Whether you're in real estate, sales, or service, the heart of your success lies in being both professional and personal. Watch now on April 25, 2025 Friday at 9:30 AM on chri.ca or 99.1 FM to discover how building trust can move your business from surviving to thriving.