GTM Made Simple

693. Why Terminus Embraces Their Competitors


Listen Later

The script has flipped.

Embracing the competition? Aren’t we supposed to hate each other?

Not according to #FlipMyFunnel founder and host, our very own Sangram Vajre. He emphasizes the power of bringing competitors together to cultivate growth. 

FMF guest-host John Rougeux swaps spots with Sangram in this topsy-turvy #TakeoverTuesday episode. We learn about category creation versus category leadership, the advantage in building a community, having passion for the problem instead of the product, and more.

John Rougeux is the founder of Flag & Frontier, a marketing consultancy that helps B2B startups stand out in crowded markets.

-------------

Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

...more
View all episodesView all episodes
Download on the App Store

GTM Made SimpleBy Sangram Vajre

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

164 ratings