The method and the madness of marketing. On Episode 695 of "The Business Storytelling Podcast" I'm joined by <a href="https://www.linkedin.com/in/maxwellnee/" rel="ugc noopener noreferrer" target="_blank">Maxwell Nee</a>, a go-to-market expert to discuss the topic. Join us. 
Grab the scorecard marketing book here: <a href="https://scorecardmarketingbook.scoreapp.com" target="_blank" rel="ugc noopener noreferrer">https://scorecardmarketingbook.scoreapp.com</a>

The method and the madness of marketing. On Episode 695 of "The Business Storytelling Podcast" I'm joined by Maxwell Nee, a go-to-market expert to discuss the topic. Join us. Grab the scorecard marketing book here: https://scorecardmarketingbook.scoreapp.com

The method and the madness of marketing. On Episode 695 of "The Business Storytelling Podcast" I'm joined by <a href="https://www.linkedin.com/in/maxwellnee/" rel="noopener noreferrer">Maxwell Nee</a>, a go-to-market expert to discuss the topic. Join us. 
Grab the scorecard marketing book here: <a href="https://scorecardmarketingbook.scoreapp.com" rel="noopener noreferrer">https://scorecardmarketingbook.scoreapp.com</a>

695: What is scorecard marketing and how does it work?

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. 

Guests have included:
Joe Pulizzi
Michael Brenner 
Kristina Podnar 
Scott Brinker
Seth Godin
Barry Schwartz
... and more. 
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Business

Marketing

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Share 695: What is scorecard marketing and how does it work?

Sign up to save your podcasts

695: What is scorecard marketing and how does it work?

695: What is scorecard marketing and how does it work?