GTM Made Simple

697. Pivoting from a Startup Leader to a Scale-up Leader


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A scaling up company leader needs to shed his startup skin and re-emerge as a whole new animal. (S)he needs to:

  • Let the experts you hired make their best decisions
  • Make your major changes in the startup phase 
  • Regardless of industry, tech’s holy grail has an enterprise back-end, and consumer-friendly front end
  • The leader sets the tone and makes the big picture decisions
  • Make your product easy to buy and use - no exceptions
  • Make a plan, prioritize, and stick with it

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Future CMO's, don't forget to reserve your ticket to INBOUND2020. The fully immersive, digital experience, takes place September 22nd and 23rd. Learn here and Inspire What's Next at www.inbound.com/register use code FutureCMO at checkout for your Flip My Funnel rate. 

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GTM Made SimpleBy Sangram Vajre

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