Welcome to another episode of The SaaS CFO Podcast, where your host Ben explores the intersections of sports, technology, and finance. Today's guest, Jason Syversen, brings his cyber security acumen to the sports industry with his venture, Sports Physio. Utilizing AI to transform how sports stats and highlights are created, Jason shares his hands-on approach to fundraising and the power of genuine investor relationships. 

In this episode, we dive into his entrepreneurial strategies for achieving substantial Annual Recurring Revenue (ARR), the significance of multi-channel go-to-market tactics, and the dynamic of running a SaaS business without diving into hardware.  

Jason opens up about the early revenue stages of Sports Physio, targeting key decision-makers within sports programs, and the challenges of building a team in a remote work environment. For those interested in connecting with Jason or learning more about Sports Physio, stay tuned as we discuss the best ways to engage. 

Get ready for a compact session brimming with insights on navigating a SaaS startup's growth, capital-raising adventures, and team management tips. Let's kick off this insightful episode of The SaaS CFO Podcast. 
 
Show Notes: 
 
00:00 Former hacker turned cybersecurity entrepreneur, retired after successful exit, now investing and developing AI sports technology. 

05:56 Investor's lesson: CAC and LTV are key for any business. Customer Acquisition Cost (CAC) and Lifetime Value (LTV) determine the success. 

09:07 Staff mostly remote, considering office next year due to growth, cautious on fixed costs, values flexibility and in-person interaction. 

11:50 New company with a growing customer base and positive feedback. 

15:08 Pooling resources for common benefit is preferable. 

19:06 COVID led to remote work realization, cost efficiency and flexibility in hiring. 

19:52 Choosing local talent over hiring from abroad to support American workers and maximize return for shareholders. 

26:10 Focus on ARR growth, metrics include customer engagement, NPS, and conversion rates. Aim for $2-3 million ARR for next round. 

28:06 Discussed PR firm campaign success, raising awareness in crowded market. 

30:10 Expresses gratitude, invites to sportsphysio.com or email, requests LinkedIn connection. 
 
Links: 
 
SaaS Fundraising Stories: https://www.thesaasnews.com/news/sportsvisio-raises-3-million-in-seed-round 
 
Jason Syversen’s LinkedIn: https://www.linkedin.com/in/jsyversen/ 

Sports Visio’s LinkedIn: https://www.linkedin.com/company/sportsvisio/ 

To know more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray