Join us for an insightful chat with Michelle Duval, the dynamic founder and CEO of Fingerprint, as we explore her journey from pioneering one of the world's first coaching firms to creating an AI-powered tool for understanding cognitive biases and motivational traits at work.

Listen in as Michelle discusses the freemium user acquisition strategy and the success story of how Canva integrated Fingerprint into their onboarding process.

In the second part of our conversation, Michelle sheds light on the capital raising process, having secured AU $9 million to date, and the crucial milestones that guided their fundraising.

She offers valuable advice to SaaS founders about understanding investors and knowing the key metrics that drive a business. Don't miss out on Michelle's insights about the future of Fingerprint and their mission to make human development accessible through conversational generative AI.

-Founded 2017

-Staff of 43

-Around 1M ARR

-HQ in New Zealand but remote first

-6.5M USD raised to date

Subscribe to Ben's newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

Fingerprint Linked: https://www.linkedin.com/company/fingerprint-for-success/

Michelle Duval's LinkedIn: https://www.linkedin.com/in/michelleduval1/

SaaS Fundraising Story: https://www.thesaasnews.com/news/fingerprint-for-success-f4s-raises-au-5-million-in-seed-round