In this episode we are joined by the co-founder of digital start-up agency Periscope Martin Corr.  

This new marketing business agency offers world class strategy, consulting, infrastructure and services to ecommerce businesses.

In this interview we cover:

What affiliate marketing is and isn't

The three key stakeholders in an affiliate relationship and the roles they play

Why people are paying for leads and not just sales and conversion

The research you need to do when going into affiliate marketing

Identifying where the risk is in the affiliate relationship

Questions that you should be asking of the affiliate network when doing your research

Where to find affiliate networks that cater for professional services

How to deal with competition in your affiliate programs

How earnings per click works (EPC)

What affiliates are looking forward from the merchant to help drive your sales and traffic

Tips for building a relationship with your top affiliates

Different methods of ongoing management of your affiliate program

How creating a private affiliate program worked for SurfStitch

Obstacles to consider when starting a relationship with an affiliate network

The unnecessary concern over fake traffic

Identify potential fraudulent transactions

How Periscope works with e-commerce business to grow their online presence and sales

Links mentioned in the podcast​

Periscope