In today’s episode of Finding Your Niche, I shared a conversation with Alex French, the Co-Founder and CEO of Bizzy a cold brew coffee brand based out of the Twin Cities.

Alex started his career working as an investment banking analyst at Lazard, then spent a few years working as an analyst for two of Minnesota’s largest companies, Best Buy and General Mills.

In his time at General Mills, Alex shifted into a role working for 301 Inc. General Mills’s venture capital arm and brand elevator.

While working at General Mills, Alex began home-brewing cold-brew with his Co-Founder Andrew and in a few years they were working together full-time on a mission to brew the world’s best cup of coffee.