In this episode, Andrew Covato, Founder & Managing Director of Growth By Science, shares insights from his extensive experience in ad tech at companies like Snapchat, Google, Facebook, and Netflix. He discusses the challenges and evolution of B2B marketing, emphasizing the need for improved measurement and ad efficacy. Andrew also examines the impact of AI and data regulation on marketing, advocating for a shift from correlation-based strategies to a more scientific, causality-focused approach. Looking forward, he shares his vision for the future of marketing technology, where scientific approaches and AI integration lead to more accountable and successful marketing practices.

See here for more of Andrew's thought leadership in the space.

Note: The opinions expressed here are our own and not an official representation of our employer's views on these topics.