The Legendary Weed Contest of 1975 wasn’t just any contest. It was more than just a sweepstakes where the grand prize winner received one full-scale pound of Columbian smoking marijuana. It was a statement. A call to revolution. A brilliant marketing plan hatched during a smoke-filled discussion among the braintrust of the Ann Arbor Sun, looking for a way to increase the paper’s circulation.
Music by Chris Bathgate
Further reading and photos from AADL's Old News:
Contest winners announced
Legendary Weed Contest of 1975 ad
Prosecutor's Effort Fails to Halt Pot Giveaway
Prosecutor in court to halt pot contest