Welcome to episode 7 of Tourism Marketing Mastery. A question I get all the time in the tourism industry is, "Where should we focus our resources?"

Which doesn't surprise me because there are 100's of things you CAN be doing, but which ones get you the most return? Also, how is it possible to have a masterplan when it seems like marketing changes daily.

In this episode I'll give you a system that you can use no matter what the current marketing trends are, as well as how we spend our current marketing budget in our resort.